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Published by viorel on August 16th, 2009
in Paper Money
One reason people
don't always trust bank notes is because the
notes may not necessarily be worth the paper they were printed on. Bank notes
that have depreciated to the point of being worthless have ended their lives
rather ignobly in the past as toilet paper, wallpaper or some other less than
dignified way.
Zimbabwe has recently experienced what is likely the worst inflation in world economic history.
What do you do with a bank note which has little or no purchasing power, but
has a denomination that includes nine zeroes or more as part of the numeral?
Wilf Mbanga, a Zimbabwe
citizen living in the United Kingdom
because he has been branded an "enemy of the people" by the Zimbabwe
government of Robert Mugabe, has the answer. He uses the worthless Zimbabwe paper
bank notes to make posters and billboard advertisements for his newspaper The
Zimbabwean, winning the Cannes Lions International Advertising Festival award
for outdoor advertising as well as a gold lion in the media category for his
innovative efforts.
The ads are the product of the South African agency
TBWA/Hunt/Lascaris/Johannesburg, which has termed the advertising campaign as
one of the most "eloquent symbols" of the economic state in which Zimbabwe
finds itself. The poster campaign includes the slogans "Thanks to
Mugabe this money is wallpaper," "Z$250,000,000 cannot buy the paper
to print this poster on," "It's cheaper to print this on money than
on paper," and "Fight the regime that has crippled a country."
Mbanga's newspaper carries the banner "A voice for the voiceless."
Mbanga writes the "Comment is Free" blog at
The Guardian newspaper's web site in addition to publishing his own Zimbabwean
newspaper. His target audience is not people living in Zimbabwe, since his newspaper has to pay a 55
percent luxury tax in order to be imported, but to Zimbabwe
citizens living in Great Britain
or in southern Africa (specifically in South
Africa and Botswana). In this way, the
newspaper is subsidized when it is imported into Zimbabwe.
On Jan. 16, the Reserve Bank of Zimbabwe introduced a Z$100 trillion bank note
that had an initial value of about $33 U.S. on the black market. This was
the final note issued in the Third Dollar series.
On Feb. 2, Zimbabwe lobbed 12 zeros off its
currency, introducing its Fourth Dollar bank note series. This meant a
1,000,000,000,000 Zimbabwe
dollar bank note from the Third Dollar
series could be exchanged for Z$1 in the new series, the earlier series
intended to be phased out by July 1. Notes were issued in denominations of Z$1,
Z$5, Z$10, Z$20, Z$50, Z$100, and Z$500. No coins were issued, although some
older coins were encouraged to be re-introduced into circulation.
On April 12, Economic Planning Minister Elton Mangoma
suspended all use of the Fourth Dollar series "for at least a year"
as month-to-month inflation soared to 2,600.2 percent, according to Central
Statistical Office figures. In July 2008, annual
inflation had risen to 231 million percent in Zimbabwe. Foreign currency,
including the U.S. dollar, became de facto legal tender. Even Zimpost, the Zimbabwe postal service, began charging
customers in U.S. dollars for stamps in Zimbabwe dollar denominations. Zimbabwe's
central bank was simply issuing too much paper money, a basic principal that
should be learned in an Economics 101 college course.
In his first budget report, Zimbabwe Finance Minister
Tendai Biti said, "The death of the Zimbabwe dollar is a reality we
have to live with. Since October 2008 our national currency has become
moribund."
Perhaps so, but as Mbanga might agree, at least the
worthless paper money has some redeeming value as a symbol of the economic
chaos in Zimbabwe.